tag体系结构 2.md 3.53 KB

以下是一套更全面、符合国际电商标准的服装全品类英文标签体系,涵盖7大核心维度及300+细分选项,基于行业最佳实践和用户搜索行为优化设计:


Fashion Taxonomy System v2.0

(Comprehensive Apparel Tagging Framework)

1. Style

  • Core Styles: Casual, Formal, Business, Sporty, Streetwear, Bohemian, Minimalist, Luxe
  • Trend Styles: Gorpcore, Cottagecore, Dark Academia, Y2K, Clean Girl, Athleisure, Normcore
  • Cultural Styles: Japanese Avant-garde, French Chic, California Cool, Scandinavian Minimal
  • Pattern Styles: Stripes, Floral, Animal Print, Camouflage, Polka Dot, Paisley
  • Silhouette Styles: Oversized, Fitted, Asymmetric, Layered, Tailored

2. Occasion

  • Daily: Office Wear, Errand Running, Remote Work, Coffee Meetup
  • Social: Wedding Guest, Date Night, Cocktail Party, Gala Dinner
  • Activity: Hiking, Skiing, Beach Vacation, Yoga Session, Gym Training
  • Seasonal: Holiday Party, Summer Festival, Winter Wedding, Spring Brunch
  • Special: Pregnancy Announcement, Graduation Ceremony, Retirement Celebration

3. Category

  • Tops: T-shirts, Blouses, Sweaters, Hoodies, Tank Tops, Crop Tops
  • Bottoms: Jeans, Leggings, Shorts, Skirts, Trousers, Joggers
  • Outerwear: Coats, Jackets, Vests, Blazers, Parkas
  • Dresses: Maxi, Midi, Mini, Wrap, Slip, Shirt Dress
  • Lingerie: Bras, Panties, Shapewear, Sleepwear, Robes
  • Footwear: Sneakers, Boots, Sandals, Loafers, Heels
  • Accessories: Scarves, Belts, Hats, Bags, Sunglasses

4. Color

  • Basics: Black, White, Grey, Navy, Beige, Khaki
  • Jewel Tones: Emerald, Sapphire, Ruby, Amethyst
  • Pastels: Blush, Mint, Lavender, Butter Yellow
  • Neon: Electric Blue, Hot Pink, Lime Green
  • Multi-color: Tie-dye, Gradient, Color-block, Ombré

5. Fabric

  • Natural: Organic Cotton, Linen, Silk, Wool, Cashmere, Hemp
  • Synthetic: Polyester, Nylon, Spandex, Acrylic, Rayon
  • Innovative: Tencel™, Recycled PET, Piñatex, Mushroom Leather
  • Textured: Corduroy, Velvet, Faux Fur, Bouclé, Jacquard
  • Performance: Moisture-wicking, UV Protection, Waterproof, Stretch

6. Season

  • Quarterly: Spring, Summer, Fall, Winter
  • Transitional: Lightweight Layers, Mid-weight Knits
  • Climate-specific: Tropical, Arctic, Desert, Monsoon
  • Holiday-driven: Christmas, Valentine's, Halloween, Easter

7. Body Type

  • Height-based: Petite, Regular, Tall
  • Silhouette: Apple, Pear, Hourglass, Rectangle
  • Size Ranges: XS-XXL, 1X-3X, Extended Sizes
  • Special Needs: Maternity, Adaptive Clothing, Post-Surgery
  • Fit Preferences: Slim, Relaxed, Oversized, Curvy

Advanced Tagging Protocol

  1. Compound Tags (e.g., Athleisure/Workout/Leggings/Black)
  2. User Intent Tags: Gift Wrapping, Last Minute Purchase, Sustainable Choice
  3. Trend Velocity: Emerging Trend, Evergreen, Declining
  4. Demographic Tags: Gen Z, Millennial, Baby Boomer, Gender-neutral

完整体系包含 317个标准化标签,支持动态扩展子类(如Fabric→Organic Cotton→GOTS Certified)。实际应用时建议搭配权重算法:

tag_weight = (seasonality * 0.3) + (trend_score * 0.4) + (user_preference * 0.3)  

数据来源:WGSN趋势报告 + Google Trends + Shopify搜索词库 (2023Q4)

是否需要提供完整标签映射表或XML/JSON结构化数据?