# Gartner Magic Quadrant for Personalization Engines

Gartner Magic Quadrant for Personalization Engines refers to a specific Gartner report which evaluates competing players in the major technology market for personalization engines.

Gartner is one of the world’s leading research and advisory companies, whose rigorous research process and proven methodologies have provided businesses with objective insights they need to make the right decisions. Every year, Gartner releases its Magic Quadrant, a report positioning technology players within a specific market.

In its fourth consecutive market research report on Personalization Engines, the 2021 Gartner Magic Quadrant evaluated 12 solution providers based on their ability to execute as well as completeness of vision.

### Why Personalization?

According to Gartner:
“Personalization remains a priority for digital marketing leaders. Relevant and timely messaging is key to educating customers, minimizing friction and building purchase consideration. Use this research to assess personalization engines that will enable you to deliver measurable results.” — Gartner

### How Does Gartner Define Personalization Engines?

Personalization Engines are software that enables marketers to identify, deliver and measure the optimum experience for an individual customer or prospect based on their past interactions, current context and predicted intent. Personalization engines help marketers identify, select, tailor and deliver messaging such as content, offers and other interactions across customer touchpoints in support of three primary use cases: marketing, digital commerce, and service and support. — Gartner

### What Evaluation Criteria does Gartner Use?

By applying its standard Magic Quadrant graphical treatment and a uniform set of evaluation criteria, Gartner’s differentiated each personalization engine by:

*   **Leaders** execute well against their current vision and are well positioned for tomorrow.
*   **Visionaries** understand where the market is going or have a vision for changing market rules, but do not yet execute well.
*   **Niche Players** focus successfully on a small segment, or are unfocused and do not out-innovate or outperform others.
*   **Challengers** execute well today or may dominate a large segment, but do not demonstrate an understanding of market direction.

Gartner has positioned Dynamic Yield in the Leaders quadrant for the fourth consecutive year based on our ability to execute and completeness of vision in its annual Magic Quadrant for Personalization Engines.